The Goji Berry, also known as the Wolfberry is said to be one of the most nutrient dense food available and is also said to have many curative and medicinal properties.
It is said that Chinese medicine has long relied on the Goji berry to cure a variety of ailments such as kidney, liver or eye diseases.
It is rich in Vitamin C and beta-carotene, also making it very useful for general health and wellbeing.
Available in a variety of forms such as dried berries, berry juice, or in the form of herbal tea, this is a popular diet supplement or even used as an ingredient in some dishes.
Goji Berry claims to have many benefits: It is said to have all kinds of benefits from helping you see better to protecting you from cancer, and even helping to recover from cancer.
It is also said to increase stamina and vitality while enhancing sexual prowess and reducing problems related to erectile dysfuntion. There also are claims that the toxic effects of chemotherapy and radiation can be ameliorated by the goji berry.
To this end, the goji berry in its various different forms has become very popular, and is to be found in a variety of products that are usually marketed through multilayered marketing strategies.
Are those claims accurate? When one looks around the internet to find out more about the goji berry, chances are you will be led to one or more of the sites that sell the various formulation of the berry.
Typically, you will also see rather tall sounding claims made: “I added 20 years to my life with the goji berry” “it is a gift of life” and so on. It is routinely referred to as a ‘super food’.
The various goji berry products, the juice in particular, are also fairly expensive. So do benefits actually justify the many rather embellished claims made about this berry?
Studies conducted have not managed to substantiate any of the really tall claims made by the marketers. Goji extracts may prevent the growth of cancer cells, reduce blood glucose, and lower cholesterol levels, in controlled experiments, however it does not follow that Goji juice will have the same beneficial effect.
Goji berries are healthy to eat, no doubt, and their antioxidant and other nutritional factors are certainly beneficial, but to say that is this super food may be a bit of a stretch.
The goji berry is a good source of nutrition, insofar as a lot of berries are packed with nutrients, but to say that it is miracle food; well one would do well to be skeptical.